Baby & Father is a new digital resource for fathers, dads and parents globally. Designed to keep busy, professional fathers, uptodate with the latest news affecting fatherhood and family life.
Founded in 2009 and launched in 2010, the site caters for a primarily ABC1 male audience. Baby & Father reporters provide some of the latest news and product reviews across a diverse range of topics and current affairs.
The site is maintained by Jet Collective.
The brand has received a series of positive reviews, with leading digital media Industry commentators at NMA quoted as saying that 'Baby & Father has great potential'.
In the Press: 18 Nov 2010 - New Media Age
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